Wednesday, January 4, 2012
The Difficult Task of Explaining Customers
Customers ~ Who are they?
Ontario Real Estate Source
By Brian Madigan LL.B.
No one outside the real estate industry seems to know the difference between clients and customers.
In fact, once explained, most seem to think it is absurd, and to say the least a little unfair, and perhaps a “ruse” by the real estate industry.
Recently, I have found myself pointing out the fine distinction between clients and customers, agency and non-agency relationships.
Sophisticated consumers including lawyers, doctors, architects and teachers have found the matter puzzling.
I suppose it won’t be too long before someone takes issue with the entire concept.
For that matter, lawyers, doctors and architects all act as agents, so the matter of agency law is not alien to them. But, many express surprise that real estate professionals, generically known as agents in many jurisdictions may not be “agents” at all.
I have to admit, this is indeed one of the most difficult concepts to explain. Once, I have that one down, I’ll move on to the “trinity”.
Brian Madigan LL.B., Broker is an author and commentator on real estate matters, if you are interested in residential or commercial properties in Mississauga, Toronto or the GTA, you may contact him through Royal LePage Innovators Realty, Brokerage 905-796-8888